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Silver Earth OmniChannel E-commerce Blog

Top 5 Signs It Is Time To Replatform Your POS & eCommerce backend

[fa icon="calendar'] Dec 15, 2016 10:32:38 PM / by Graham Torpey posted in OmniChannel, replatforming

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Top 5 Signs It Is Time To Replatform:

When you are running a growing retail business, with multiple sales channels: physical storefronts, eCommerce websites, and online marketplace like Amazon you need to be on top of your backend game. 

 The top 5 signs telling you it is time to change your eCommerce and POS backends to a more scalable OmniChannel platform:

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Silver Earth's Omni Channel Commerce Suite now runs on Microsoft Azure.

[fa icon="calendar'] Nov 28, 2016 12:06:58 PM / by Graham Torpey posted in Microsoft Azure

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SECURELY IN THE CLOUD

Silver Earth has made the strategic decision to enhance our cloud architecture by moving to Microsoft Azure. We have migrated to a highly stable and scalable Azure Cloud infrastructure, supporting websites, point-of-sale, and centralized business management. This includes having all of the assurances of industry leading cloud-based data protection. Moving to Microsoft Azure  shows that we here at Silver Earth are at the forefront of technology in this space.
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3 Easy Ways to Cut Costs and Increase Sales with OmniChannel Commerce

[fa icon="calendar'] Oct 19, 2016 3:49:37 PM / by Graham Torpey posted in Cutting Costs

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Every business can become more efficient, sometimes you simply need the right technology to do so. Here are three best practices that our customers recommend implementing to improve your business on OmniChannel Commerce.


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5 Big Challenges Facing Omni Channel Retailers

[fa icon="calendar'] Oct 17, 2016 6:10:44 PM / by Graham Torpey posted in OmniChannel

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  • Growing a business is challenging, and now with the landscape of omni-channel commerce (also known as Multi-Channel Commerce) those challenges can become greater if retailers are not setup to handle all the moving parts.

    A recent report by cksystems found the following 5 issues to be the top challenges facing retailers in the Omni-Channel Market:

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What Is OmniChannel Commerce?

[fa icon="calendar'] Sep 23, 2016 8:00:00 AM / by Graham Torpey posted in OmniChannel, Choosing an eCommerce Solution

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OmniChannel Commerce (Also known as Multi-Channel eCommerce) is the future of eCommerce, and it is here today. eCommerce is too simple a term, failing to describe the real landscape of selling physical products in our digitized marketplace. Even if you are not a huge company, you are competing in an omni-channel environment, otherwise known as a multi-channel market.
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Creative Customer Acquisition & Branding with OmniChannel Commerce

[fa icon="calendar'] Sep 9, 2016 8:00:00 AM / by Graham Torpey posted in Customer Aquisition, Increasing Sales, Loyalty Programs

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Getting customers and building loyalty is about branding and relationship. "Loyalty Programs" are commonly reduced to 'point' based systems, however, they can be much more than that. Amazon is one of the best examples, namely their "prime" membership. This privilege builds a relationship that incentives behavior, and becomes nearly synonymous with the company's brand. Many people don't even realize that you can share a prime membership, which is an ingenious way for Amazon to bring more people into their program. Customers with Prime can simply add people to their existing prime subscription, essentially sharing the program and incentivizing easy referrals. This is a brilliant example to show how smart design of a program can intrinsically build referrals and loyalty.

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5 Best Practices to Get New Customers through Multi-Channel eCommerce

[fa icon="calendar'] Aug 9, 2016 8:00:00 AM / by Graham Torpey posted in Customer Aquisition, Increasing Sales, Loyalty Programs, Gift Cards

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