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Silver Earth OmniChannel E-commerce Blog

5 Best Practices to Get New Customers through Multi-Channel eCommerce

[fa icon="calendar"] Aug 9, 2016 8:00:00 AM / by Graham Torpey

Graham Torpey


loyalty-rewards_700px.jpgWhen was the last time you did something really exciting at your store? How easy is it for you to capture new email addresses for potential customeers? Are your regularly offering promotions or loyalty programs to incentivize your existing customers? How sharable is your brand?

When you own an online and/or Brick and Mortar retail business, there’s never a shortage of improvements to be made — but sometimes the hardest part is knowing where to start.

Here are 5 best practices to give you some direction and help you reach new heights in 2016!


1. Capture Emails

Inviting visitors to share their email, giving them a promo, or special ‘premium content’ is a cost effective way to get connected with a potential customer. It is easy to do, and effortless to follow up with.


2. Reward for Referrals

Give your customers incentives to share your site or talk about your business with their friends. Direct referrals are the best, so take the time to figure out how you can incentivize your customers to share your brand with their friends. How you do this always depends on your brand and customers, one suggestion is a social media contest where you reward the top three people for the best post featuring your brand.

3. Advertise Inside Your Packages

This is especially great for sales that come through other marketplaces. If a sale originates from a channel other than one of your exclusively branded channels then you absolutely need to create an advertisement that has a good offer inside the package. This way the customer can make a connection with your brand, and have a reason to come back to one of your sales channels directly.

4. Use Loyalty Rewards and Promo Gift Cards

This is a great feature inside of OmniChannel Commerce. You can create gift cards that expire for promotional use. For example, if you create a $10 gift card that expires in 30 days, and include it inside a package for an order that originated via Google or Amazon then you can easily incentivize someone to come checkout your site to redeem their $10. Additionally this gift card will be redeemable in your physical storefront or online. If your business has multiple websites you will easily be able to support this gift card across any of your sales channels.


5. Make Your Brand Shareable

This is a creative process and will vary largely depending on your company, nevertheless there are myriad ways to make your brand shareable. Whatever it is, find ways to share it on social media and be sure to link back to your site. There are a lot of people on social media looking for deals, or cool new companies, and when used wisely social media sites can be an excellent source for new customers.

Lets make this your busiest and most successful year yet. 
Establishing clear marketing goals and developing a positive workflow with supportive, integrated admin software can help give you long-lasting momentum. Use these practices to get your best foot forward! 


Topics: Customer Aquisition, Increasing Sales, Loyalty Programs, Gift Cards